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Porsche Design Group (''Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG''), based in Ludwigsburg, Germany, was founded in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group's accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio in Zell am See, Austria, which works also for other companies in the field of industrial and product design, and the "Porsche Design" and "Porsche Driver's Selection" brands. Originally, there were five independently operated companies with 2 different brands: "Porsche Design/Design by F.A. Porsche" and "Porsche Selection". ==History== The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Prof. Ferdinand Alexander Porsche,〔http://www.nytimes.com/2012/04/06/automobiles/ferdinand-a-porsche-76-dies-designed-celebrated-911.html?_r=0〕 grandson of the Porsche founder Ferdinand Porsche and designer of the Porsche 911. Porsche Design does not stand for a form language but for a special way of thinking. The Porsche 911 is just one example of the many timeless objects Prof. Ferdinand Alexander Porsche designed throughout his career, all of which are based on a principle that is as simple as it is ingenious: "If you analyze the function of an object its form often becomes obvious." The Design Studio was relocated to Zell am See, Austria, in 1974. Porsche has been producing car-related accessories since the 1950s, like luggage series, purses, T-shirts, calendars, model cars and buttons were been offered in the "Porsche Boutique". In the decades that followed numerous classic accessories such as watches, sunglasses and writing utensils were created and marketed worldwide. At the same time a large number of industrial products, household appliances and consumer goods – even streetcars for the city of Vienna – were designed under the "Design by F.A. Porsche" brand. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Driver's Selection" in 2004. In the year 2012 Porsche Design celebrated its 40. anniversary and opened several concept stores all around the world. Current CEO is Dr. Christian Kurtzke who started in 2015. In July 2014 the Porsche Design Group founded a subsidiary in Switzerland to continue its tradition of offering high-quality timepieces. "Porsche Design Timepieces AG", based in the Swiss Canton "Jura", is responsible for developing and producing exclusive Porsche Design timepieces; marketing and sales is overseen by the Porsche Design Group based in Ludwigsburg, Germany. The first watch series offered solely by Porsche Design went on sale in the fourth quarter of 2014. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Porsche Design Group」の詳細全文を読む スポンサード リンク
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